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How Syfy Turns TV Shows Into Social Phenomenons

Along with the channel’s revamped branding, new strategies for formulating and distributing content online emerged. Whether it’s populating Syfy Sync (a second-screen experience for Android and iPad) or preparing for the April 2013 launch of Defiance (dubbed “the world’s first videogame/TV series hybrid”). No one rejects, dislikes, or avoids pleasure itself,

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